Marketing Services for Manufacturers & Contractors
Carpenter Productions delivers paid media, web design, SEO, video production, and AI automation built specifically for manufacturers doing $1.5M–$50M and trades contractors doing $1.5M+. Every service is engineered to generate leads you can track, attribute to revenue, and scale profitably.
No vanity metrics. No bloated retainers. Just systems that drive measurable growth for businesses that build real things.
Why Manufacturers and Contractors Need Specialized Marketing
Generic marketing agencies treat every client the same. They run the same playbook for a roofing contractor that they run for a dentist or a SaaS company. The problem is that selling custom metal fabrication to a plant engineer is fundamentally different from selling teeth whitening to a consumer. And generating roofing leads in a competitive metro market requires a completely different strategy than driving app downloads.
Carpenter Productions exists because manufacturers and trades businesses deserve a marketing partner who actually understands their world. We know that a “lead” for a fabrication shop means a qualified RFQ - not a form fill from someone looking for a DIY welding tutorial. We know that a roofing contractor's busy season doesn't wait for your SEO strategy to “ramp up.”
Every service we offer is built from the ground up for these two industries. The targeting, the copy, the landing pages, the automation sequences - all of it is informed by hundreds of campaigns, millions of dollars in managed ad spend, and real conversations with business owners who build things for a living.
Our Five Core Services
Each service is designed to solve a specific growth challenge for manufacturers and trades businesses. Deploy them individually or stack them as a full-funnel system.
Paid Media Management
Google Ads & Meta Ads That Actually Convert
Most agencies burn your ad budget on broad targeting and vanity metrics. We build paid media campaigns that reach the exact buyers you want - whether that's a plant manager searching for custom fabrication or a homeowner looking for a roofer. Our clients average 6x+ ROAS because we optimize for revenue, not clicks.
Web Design & CRO
Websites That Turn Traffic Into Revenue
Your website is your best salesperson - or your worst bottleneck. We design fast-loading, conversion-focused sites that integrate directly with your CRM, ad platforms, and quoting systems. Every page is built to drive a specific action: RFQ submission, phone call, or appointment booking.
SEO
Organic Growth for Technical Businesses
SEO for manufacturers and contractors is different than SEO for e-commerce or SaaS. We build technical SEO foundations, create content that answers what your buyers are actually searching for, and dominate local search so you show up when companies in your area need what you build.
Video & Media Production
Show Your Work. Build Trust. Close Faster.
Your facility, your team, and your projects tell a story that stock photos never will. We produce professional video content - facility tours, project showcases, testimonials, and social media content - that builds credibility with prospects before they ever pick up the phone. Jackson has a decade of production experience with brands like Bob Goff and Patrick Lencioni.
AI & Marketing Automation
Work Smarter. Scale Without Headcount.
Most manufacturers and contractors waste hours every week on manual follow-up, quoting, and reporting. We build AI-powered systems that automate lead nurture sequences, generate instant quote responses, route leads to the right salesperson, and produce weekly performance dashboards - all without adding headcount.
Not Sure Where to Start?
Most businesses we work with don't need all five services on day one. Start with a free marketing audit - we'll identify the single highest-impact move for your business and build a plan from there.
Built for Two Industries
We don't try to serve everyone. We go deep with manufacturers and trades contractors because specialization drives better results.
Manufacturers ($1.5M–$50M)
Fabrication, welding, CNC machining, plastics, packaging, and food production. We generate qualified RFQs from plant managers, purchasing agents, and engineers - not tire-kickers. Our campaigns speak the language of your buyers and target the industries you actually want to serve.
Trades & Contractors ($1.5M+)
Roofing, HVAC, plumbing, electrical, concrete, and excavation. We build predictable lead pipelines that fill your schedule year-round - even in shoulder seasons. Geo-targeted ads, local SEO, and follow-up automation that books jobs while your crew is on-site.
How an Engagement With Carpenter Productions Works
We keep the process simple because your time is worth more on the job site or the shop floor than in marketing meetings. Here's what to expect from kickoff to results.
Free Marketing Audit
We analyze your current website, ad accounts, search visibility, and lead flow. You get a written report showing exactly where you're leaking money and where the biggest opportunities are - whether you hire us or not.
Custom Growth Plan
Based on the audit, we build a 90-day plan with specific revenue targets, service recommendations, and a realistic timeline. We tell you what to expect, what it costs, and what you'll need to provide.
Launch & Optimize
We execute the plan - building campaigns, designing pages, producing content - and start driving results. You get weekly updates with real numbers: leads generated, cost per lead, revenue attributed, and pipeline value.
Scale What Works
Once we find the channels and campaigns that perform, we scale them. We reinvest in winners, cut what doesn't work, and layer in additional services as your revenue grows. No long-term contracts required.
Frequently Asked Questions
What marketing services does Carpenter Productions offer for manufacturers and contractors?
We offer five core services: paid media management (Google Ads and Meta Ads), conversion-focused web design and CRO, SEO for manufacturers and trades, video and media production, and AI-powered marketing automation. Each service is built specifically for B2B manufacturers doing $1.5M–$50M and trades contractors doing $1.5M+. We can deploy them individually or as a full-stack growth system depending on your goals and budget.
How do I know which marketing service is right for my business?
Start with a free marketing audit. We analyze your current website, ad accounts, search presence, and lead flow to identify the highest-impact opportunity. For most businesses, that means fixing your website and launching paid media first - those generate results fastest. SEO and video production are layered in once the foundation is converting. We never sell services you don't need.
Can I hire Carpenter Productions for just one service, or do I need a full package?
You can absolutely hire us for a single service. Many clients start with paid media or web design, see the results, and expand from there. That said, the services work best together - a great ad campaign needs a great landing page, and a great website performs better with SEO and video content supporting it. We'll recommend the right starting point based on your audit.
How long does it take to see results?
Paid media campaigns typically generate leads within the first 2–4 weeks. Website redesigns take 4–8 weeks to launch and show conversion improvements immediately. SEO is a longer play - expect meaningful organic traffic growth in 3–6 months. Video production timelines depend on scope, but most projects are delivered within 4–6 weeks of the on-site shoot. We set clear timelines and milestones for every engagement.
What makes Carpenter Productions different from other marketing agencies?
Three things. First, we only work with manufacturers and trades businesses, so we understand your buyers, your sales cycles, and your margins. Second, Jackson has a decade of real production experience - not just marketing theory - working with brands like Bob Goff and Patrick Lencioni. Third, we show real numbers: 70% CPL reductions, 6x+ ROAS, doubled revenue in 90 days. We don't hide behind impressions and engagement metrics.
Ready to See What's Possible?
Get a free marketing audit tailored to your industry. We'll show you exactly where your marketing is underperforming and what to fix first.
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